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Thoughts on product growth, user acquisition, and building in African markets.
June 4, 2026 · 8 min read
The Best Payment Providers in Africa for SaaS Products
Choosing the right payment provider for Africa is one of the most consequential decisions you'll make when expanding to the continent. Here's a practical breakdown of the options that actually work for SaaS and digital products, what each one is built for, and which tradeoffs you'll be making.
June 4, 2026 · 6 min read
Why Your Funnel Doesn't Work in Africa and How to Fix It
Users don't sign up. Or they sign up but never activate. Or they activate but won't pay. Here's the process I used to scale Flashout to 500k users and get 450 paying customers for Relatable, and why most startups get stuck at the same points.
June 4, 2026 · 6 min read
Why Kenya Is the Best Place to Launch Your AI Product in Africa
If you're building an AI product and thinking about Africa, start in Kenya. Not because it's the biggest market, but because it gives you the clearest signal on whether your product can work on the continent. Here's why.
June 4, 2026 · 7 min read
How Kenya's E-Commerce Will Look in Five Years
I've spoken to brands, shops, and retailers across Kenya about where things are heading. Here are my predictions for the next five years, and why the winners won't be the ones with the biggest platforms.
June 4, 2026 · 7 min read
Time to Value Is the Only Metric That Matters When Launching in Africa
Most products lose African users before they ever experience the thing the product was built to do. The gap between signup and value is where growth dies. Here's how to close it.
June 4, 2026 · 5 min read
How WhatsApp Got Me My First 100 Customers in Africa
WhatsApp isn't a marketing channel. It's the infrastructure layer between your product and your customer in Africa. Here's how I used it at every stage of building Relatable, from first sale to retention, and the one thing I refuse to do with it.