Grow your product in Africa

We localise your product, acquire users, and grow your revenue across Africa.

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600k

Users acquired

4.2M

People reached

Countries Covered

Monetized Markets

Get more users and revenue in African markets

User research and UX localisation

We put your product in front of real users in Kenya who've never seen it. Do they understand what you do? Do they trust it enough to pay? We find out before you spend on ads.

Landing pages and funnel optimization

African users drop off between sign-up and their first real use of your product. We optimise your landing pages, onboarding, and activation flow so new users see the value right away.

Pricing and payment localisation

Local pricing, M-Pesa, card payments, merchant of record, trust signals, local language. We make your product feel like it was built here so more users pay and stick around.

User acquisition and growth marketing

Meta, X, TikTok, influencer campaigns, WhatsApp distribution, referral loops, airtime incentives. We run the channels that actually move numbers on the continent.

7+ years of experience building in Africa

Scaled AI SaaS to 5 African markets

Relatable helps boutiques and fashion importers generate consistent model photos and videos for their stock. We distribute via mobile money rails and Google Play.

Visit Relatable →

Acquired 600k users for GIZ atingi

We helped GIZ atingi acquire half a million users in 10+ African countries with Flashout's AI-driven referral campaigns and micro-influencer marketing rewarded with airtime top-ups.

Visit Flashout →

Africa growth that plugs into your team and roadmap

Growth Sprint

2 weeks · fixed scope

Onboarding and conversion audit of your product for African markets

Local user test in Kenya with ICP users who've never seen your product

Or: market validation experiment — lead gen test campaign or paid ads test

Product growth strategy report with actionable recommendations for Africa

Start a sprint →

Embedded

Ongoing, tailored engagement

Full product localisation and onboarding redesign

Payment integration and MoR setup across target markets

Performance marketing execution and campaign management

Local partner sourcing, team building, and ongoing growth support

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Paul Roeder

Paul is a full-stack developer, UX designer, and AI builder based in Nairobi since 2019. He has spent seven years building and traveling across Africa. He built one of the first AI tools for SMEs in Kenya with 500+ paying customers and a referral platform that acquired 600k users across 10+ countries.

Previously he designed digital products across music streaming, social media, e-learning, and corporates including BMW in Germany, and worked on IoT and AI in Shenzhen.

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Latest insights

The Best Payment Providers in Africa for SaaS Products

Choosing the right payment provider for Africa is one of the most consequential decisions you'll make when expanding to the continent. Here's a practical breakdown of the options that actually work for SaaS and digital products, what each one is built for, and which tradeoffs you'll be making.

Paul Roeder· 8 min read

Why Your Funnel Doesn't Work in Africa and How to Fix It

Users don't sign up. Or they sign up but never activate. Or they activate but won't pay. Here's the process I used to scale Flashout to 500k users and get 450 paying customers for Relatable, and why most startups get stuck at the same points.

Paul Roeder· 6 min read

Why Kenya Is the Best Place to Launch Your AI Product in Africa

If you're building an AI product and thinking about Africa, start in Kenya. Not because it's the biggest market, but because it gives you the clearest signal on whether your product can work on the continent. Here's why.

Paul Roeder· 6 min read

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